#FiveTipsFriday Your Twitter Bio
It seems like such a simple thing. Talk about yourself in 160 characters or less. That’s what Twitter requires of you when you fill out your Twitter bio. If you’re using Twitter for personal purposes, it doesn’t really matter how you present yourself (unless your boss or your grandmother sees something inappropriate). What if you’re […]
Manage Your Marketing: Your Employees Now Represent You Online
What do you care about this “social media stuff” anyway? Your company isn’t involved in it. You checked to see if there was any “buzz” about you and your products. Nothing. So who cares about tweeting and Facebooking and whatever that Pin thing is? It’s not impacting you. You’re not using it for marketing. You’re […]
#FiveTipsFriday Five Topics To Avoid Online
This is an area that is often up for debate, but it is our opinion that there are some topics that should be avoided if you are using social media to try to grow your business online. There are people out there whose views on this issue are diametrically opposed to our own. The rationale […]
#FiveTipsFriday Tweeting for Business
As you may have seen last week, we recently published a white paper called Tweeting for Business. We have gotten very positive feedback so far, but we thought you might want a sort of preview of the kinds of tips we offer in that paper. Even though the white paper is free for download, we’re […]
Our Advice: Hold the Phone on Vine
Last week, the first REALLY big news of the social media world hit. Rather than a brand new platform or a catchy new phrase like content marketing, this big news is something different – an app. Released by Twitter, the app is called Vine, and it is attracting a lot of interest from the marketing […]
Manage Your Marketing: Consistent Messaging Across Platforms
The other day, we were doing some research of potential competitors for a client, and we came across something pretty interesting. On Twitter, the company did a fantastic job of networking with other accounts, offering a personable tonality to all of their content, sharing content from other users, and more. We were impressed because the […]
Social Media: What You Need To Know
Over the last year, the number of questions we have been getting about social media has been steadily increasing. A lot of companies who have not yet jumped full throttle into the online world are feeling pressured to do so simply because social media has become such an omnipresent part of our lives, both business […]
A New Way To Bring Social Media to the B2B World
On Twitter, every account has a profile page. As you can see in the screen capture to the left, the profile page includes your “bio” – a very short blurb about yourself, a background image, your number of followers, and your live stream of tweets – meaning the tweets you sent out. It’s the background […]
The Marketing Blog of Clayman Marketing Communications 