Archive | January 2013
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We soft launched this news on our own social media networks last week, but now it’s official. We are excited to announce that we have published a new white paper called Tweeting for Business: A Social Media Starter’s Kit. We wrote this white paper primarily for those of you who are considering using Twitter to […]
We talk a lot about concepts like “integrated marketing” and “silo busting” here, but we thought that we would make those concepts a little more real today by talking about how marketing can – and should – communicate effectively with the sales team. Why is this an important topic? Consider this infographic which shows that […]
Often times we talk here about the value of integrated marketing and communication across all departments of your company. Maybe you’re not 100% convinced that we’re right, however. You don’t want to just take our word for it. Well, in case that’s true, we thought we’d unwind for you a campaign that clearly did not […]