Archive | January 2013

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Our Advice: Hold the Phone on Vine

Last week, the first REALLY big news of the social media world hit. Rather than a brand new platform or a catchy new phrase like content marketing, this big news is something different – an app. Released by Twitter, the app is called Vine, and it is attracting a lot of interest from the marketing […]

Manage Your Marketing: Consistent Messaging Across Platforms

The other day, we were doing some research of potential competitors for a client, and we came across something pretty interesting. On Twitter, the company did a fantastic job of networking with other accounts, offering a personable tonality to all of their content, sharing content from other users, and more. We were impressed because the […]

#FiveTipsFriday Facebook Pages

At first glance, Facebook “fan” pages can look like the easiest tactic in which a company can engage in the world of social media. After all, even though they’re no longer called “fan pages,” company pages on Facebook are all about you and what you do, right? Well, not exactly. Without careful thought, Facebook pages […]

Tweeting for Business: A New White Paper

We soft launched this news on our own social media networks last week, but now it’s official. We are excited to announce that we have published a new white paper called Tweeting for Business: A Social Media Starter’s Kit. We wrote this white paper primarily for those of you who are considering using Twitter to […]

Manage Your Marketing: Why You Need To Communicate With Sales

We talk a lot about concepts like “integrated marketing” and “silo busting” here, but we thought that we would make those concepts a little more real today by talking about how marketing can – and should – communicate effectively with the sales team. Why is this an important topic? Consider this infographic which shows that […]

#FiveTipsFriday Optimize Your Online Ads

Last Friday we talked about how to enhance your print advertisements to make them more interactive and more aligned with 21st century marketing strategies. Today we’re going to talk about how to make the most out of your online advertisements. We should point out that over the last few years, the reputation of online ads […]

Dissection of a Campaign Gone Wrong

Often times we talk here about the value of integrated marketing and communication across all departments of your company. Maybe you’re not 100% convinced that we’re right, however. You don’t want to just take our word for it. Well, in case that’s true, we thought we’d unwind for you a campaign that clearly did not […]