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Whether you are a business-to-consumer company or a business-to-business company, it can be advantageous to have a person who to others represents the actual face of your company. There are many reasons for this. The ability to relate your company to a person can make the business seem more human and more accessible. People feel […]
Last week we offered some tips on developing product demo videos. This week we thought we’d stay in the same ballpark and talk about the development of corporate branding videos. In many ways, the process for actually developing the video will be the same as it is for developing a product video. What differs, however, […]
It’s no secret that video is becoming increasingly important as a marketing tool. Ever since Google bought YouTube, video has become a powerful way to drive traffic to websites, add personality to a corporate brand, and of course, demonstrate how products can be used. That being said, there are still right ways and wrong ways […]
Recently, I came upon an article all about how BPA has created a new brand comparison tool. BPA Worldwide verifies audience and media knowledge. Founded in 1931 today the not-for-profit organization audits business and consumer publications throughout the world as well as websites and events. Their new brand report provides media buyers with a report […]