Margie Clayman
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Manage Your Marketing: The Face Of Your Company
Whether you are a business-to-consumer company or a business-to-business company, it can be advantageous to have a person who to others represents the actual face of your company. There are many reasons for this. The ability to relate your company to a person can make the business seem more human and more accessible. People feel […]
#FiveTipsFriday Corporate Branding Video
Last week we offered some tips on developing product demo videos. This week we thought we’d stay in the same ballpark and talk about the development of corporate branding videos. In many ways, the process for actually developing the video will be the same as it is for developing a product video. What differs, however, […]
What Advertisers Are Saying About Facebook
In June of 2012, we wrote a post about how Facebook advertisers were not seeing a great return on their investment. In August of this year, AdAge surveyed 1,200 people about their thinking regarding Facebook as a marketing channel. The AdAge article summarizing the study seems to put a more positive spin on the results […]
Manage Your Marketing: Handling a Crisis
For companies, bad press has always been a known enemy. In the past, there were angry customer letters, stories on the nightly news, or critical articles in magazines or newspapers. The one advantage that companies have enjoyed until recently in these scenarios was the luxury of time. There was time to see the problem, time […]
#FiveTipsFriday Product Demo Videos
It’s no secret that video is becoming increasingly important as a marketing tool. Ever since Google bought YouTube, video has become a powerful way to drive traffic to websites, add personality to a corporate brand, and of course, demonstrate how products can be used. That being said, there are still right ways and wrong ways […]
Always Remember, Your Audience Comes First
Recently, I came upon an article all about how BPA has created a new brand comparison tool. BPA Worldwide verifies audience and media knowledge. Founded in 1931 today the not-for-profit organization audits business and consumer publications throughout the world as well as websites and events. Their new brand report provides media buyers with a report […]
Manage Your Marketing: The Role of Research
Full disclosure: I am a research geek. Back when I was in college and grad school, few things would give me a greater thrill than finding one resource and then looking in the bibliography to find even *more* resources. So, when I say that for marketers, research is an essential activity, I suppose you could […]
#FiveTipsFriday Proofreading
It’s very easy to point out mistakes that other companies make in their marketing material. Heck, even we have been known to point that bony finger of condemnation sometimes. Whether it’s a Facebook ad, a blog post, a print ad, or a brochure, grammar and spelling are signals of quality in the marketing world. We […]
Lead Generation is Taking the B2B World By Storm
Last week we talked about how there may be a “social media boom and bust” coming our way. Companies, we hypothesized, are probably starting to look for more actionable advice, stronger leads, and better ways to convert leads into sales. A recent study by Business.com seems to validate these hypotheses. We learned about the study […]
The Marketing Blog of Clayman Marketing Communications 