Archive | March 2013

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#FiveTipsFriday Your Twitter Bio

It seems like such a simple thing. Talk about yourself in 160 characters or less. That’s what Twitter requires of you when you fill out your Twitter bio. If you’re using Twitter for personal purposes, it doesn’t really matter how you present yourself (unless your boss or your grandmother sees something inappropriate). What if you’re […]

Social Media and the Sales Cycle

There was an interesting article in BtoB Magazine recently. Written by Julie Bee, who titles herself as “chief connector” at a social media agency, the article posits that social media can help shorten what can sometimes be the long B2B sales cycle. Some of our clients have told us that their sales cycle can last […]

Manage Your Marketing: Your Employees Now Represent You Online

What do you care about this “social media stuff” anyway? Your company isn’t involved in it. You checked to see if there was any “buzz” about you and your products. Nothing. So who cares about tweeting and Facebooking and whatever that Pin thing is? It’s not impacting you. You’re not using it for marketing. You’re […]

#FiveTipsFriday Five Topics To Avoid Online

This is an area that is often up for debate, but it is our opinion that there are some topics that should be avoided if you are using social media to try to grow your business online. There are people out there whose views on this issue are diametrically opposed to our own. The rationale […]

Emailing: Not as Easy as Just Hitting Send

There are not too many things in marketing that are automatic “gimmes.” At least that’s the case if you’re trying to do things using acceptable best practices. Email marketing, however, might seem like something that is fairly easy to grasp. Everyone knows how to email people, after all. If you were successful, people email you […]

Manage Your Marketing: Don’t Worry About Owning Social Media. Worry About Sales!

When Social Media became an increasingly powerful force in the business world, there arose in parallel an echoing question that moved from city to city, from industry to industry. That question was, and is, “Who owns Social Media?” Some say that social media is really a marketing tool. Others say that it’s a PR tool. […]

#FiveTipsFriday Handling Negativity and Trolls

Just like in real life, the online world is a mixture of truly great people and great experiences along with people and experiences that are not so great. If you are using social media on behalf of your business, this fact can represent a particularly inconvenient truth. Inevitably, if someone is “trolling” your social media […]