Archive | April 2013

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Manage Your Marketing: Who Are Your Customers?

When a marketer begins his or her work, the mission seems clear enough. “Promote this product or service. Create sales.” In principle, this seems easy enough. In order to promote a product or service, you can focus on features and/or benefits. The approaches are slightly different. Promoting a product’s features means you can emphasize what […]

#FiveTipsFriday Webinar Development

Recently, we talked about how daunting the development of a white paper can be. Undoubtedly, the prospect of developing a webinar can seem even more intimidating. A white paper can make its case without interruption, does not depend on live streaming, and questions can be pondered without the pressure of needing to reply on the […]

Looking for Love in All the Wrong Places

As a business, if you are using social media, you are assuming that you will have the opportunity to grow your online community, promote your brand, and ultimately, of course, you are hoping you will be able to grow your business and increase sales. For several years now, social media has been described as a […]

Manage Your Marketing: The Fine Art of Delegating

You get a phone call or an email from your client or your boss. “I have a great idea for our campaign,” they say. Sometimes you might get a layout or you might get a call for a new brainstorming campaign even though you are already in progress. “It’s not the client’s job to plan […]

#FiveTipsFriday Know Your Referrers

You’re sitting in your office when your phone rings. You pick up, preparing for a cold call from some random IT company or magazine. What you hear on the other end of the line instead is a person who has “heard good things about your business.” They are working on something they’d like you to […]

The end of the (social media) world as we know it

As we mentioned last week, we recently read a post by Frank Eliason on Social Media Today that resonated with us. In case you don’t know, Frank Eliason gained a lot of respect in the business, marketing, and social media worlds for his Comcast Cares online effort. If you heard the stories about the Comcast […]

Manage Your Marketing: Efficiency Versus Lack of Heart

These days, efficiency seems to be the name of the game. Or at least one of the names. With everyone trying to cram more and more productivity into less and less time, this is not surprising. Every week it seems like there is a new tool intended to optimize efficiency, whether it’s an email application, […]