Archive | August 2013

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#FiveTipsFriday Building Online Credibility

The word “relationship” is used a lot when describing how companies should approach social media marketing. You need to build relationships with your audience, relationships with your customers, and relationships with key players in your industry who might help promote your message. Relationship can be a tricky word to understand in a business sense, however, […]

The Social Media Boom and Bust

Normally, “boom and bust” or “bubble” is used to describe an economic phenomenon. Think of the dot-com boom and bust or the more recent housing bubble. As a review, a boom and bust or a bubble happens because people appraise companies or houses or other things at a higher value than what those companies or […]

Manage Your Marketing: Getting the Most Bang for Your Buck

John Wanamaker, a famous merchant of the late 19th and early 20th century, is quoted often in today’s modern marketing world because he famous said these words: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Often times this quotation is used to demonstrate the modern sentiment […]

#FiveTipsFriday Five Blog Mistakes To Avoid

If your company is contemplating a jump into social media marketing, beginning with a blog may seem like a sensible first step. Writing a blog post is not done on the fly (hopefully) unlike a tweet or a response to a Facebook post. You are in a more controlled environment. If you want, though we […]

Is There Still A Case For Print?

This post is by Larry Clayman, president of our agency. As we embark on what we affectionately refer to as “the planning season”, that time of year where we start to prepare the marketing recommendations we present to our clients for the following year, I know what we will hear again this year. “Is there […]

Manage Your Marketing: Don’t Paint Yourself Into A Corner

Sheryl Sandberg, Chief Operating Officer of Facebook, has been in the news quite regularly over the last year or so. Already a high-profile woman as one of the few high-powered female CEOs in Silicon Valley, Sandberg’s personal profile began to dominate the spotlight in March 2013 when she published her book, Lean In. As you […]

#FiveTipsFriday To App or Not to App

Were you in business when Foursquare first came on the scene? It was (and is) a geo-gamification tool that retailers and restaurants especially have been playing with over the last few years. If you’ve seen people “check in” to various locations, you’ve seen Foursquare. When Foursquare first launched, countless bloggers exclaimed, “You need to start […]

New Content ROI Center is Great News for Companies Creating Content

The CMO Council, as announced in recently, has launched a new website called the Content ROI Center. If you are a company that has been investing a lot of time and effort into your white papers, blog posts, and emails but have not experienced a lift in sales or positive relationship building, you will […]

Manage Your Marketing: Social Media and the Intern Issue

Quite often, when we talk to companies about beginning to use social media marketing, we are told that they would really love to, but they just don’t see how they can incorporate that much extra time into what they are already doing. From there, regularly, we hear, “Maybe at some point we could hire an […]

#FiveTipsFriday Blog Etiquette

If you are new to the world of blogging, you may be wondering if some of the things you are doing fall into the category of proper etiquette or not. Like any social situation, whether online or offline, a lot of blogging etiquette is about what you feel most comfortable doing or not doing. However, […]