Archive | August 2013
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John Wanamaker, a famous merchant of the late 19th and early 20th century, is quoted often in today’s modern marketing world because he famous said these words: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Often times this quotation is used to demonstrate the modern sentiment […]
If your company is contemplating a jump into social media marketing, beginning with a blog may seem like a sensible first step. Writing a blog post is not done on the fly (hopefully) unlike a tweet or a response to a Facebook post. You are in a more controlled environment. If you want, though we […]
This post is by Larry Clayman, president of our agency. As we embark on what we affectionately refer to as “the planning season”, that time of year where we start to prepare the marketing recommendations we present to our clients for the following year, I know what we will hear again this year. “Is there […]
Were you in business when Foursquare first came on the scene? It was (and is) a geo-gamification tool that retailers and restaurants especially have been playing with over the last few years. If you’ve seen people “check in” to various locations, you’ve seen Foursquare. When Foursquare first launched, countless bloggers exclaimed, “You need to start […]
The CMO Council, as announced in B2BOnline.com recently, has launched a new website called the Content ROI Center. If you are a company that has been investing a lot of time and effort into your white papers, blog posts, and emails but have not experienced a lift in sales or positive relationship building, you will […]
If you are new to the world of blogging, you may be wondering if some of the things you are doing fall into the category of proper etiquette or not. Like any social situation, whether online or offline, a lot of blogging etiquette is about what you feel most comfortable doing or not doing. However, […]