Archive | November 2012
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This week, there is a pretty interesting situation unfolding in the world of social media. On Monday, an article appeared in the Harvard Business Review called “How to calculate the value of a like.” The article is authored by Dan Zarrella, who works for HubSpot, a software company that has gotten increasingly involved in inbound […]
We hope you’ll pardon us for doing the unthinkable and writing a blog post that is pretty much about us, but we have a lot of important news we want to share with you! First, we are changing our name. Instead of Clayman Advertising, Inc., we are now Clayman Marketing Communications, Inc. There are a […]
As marketers, it is easy to focus only on the facets of the business world that affect us. We keep busy tracking trends in SEO, the newest social media platform, whether QR codes are hot or not, and how people are accessing information most often. When we meet with the C-Suite, these are the concerns […]
We saw an interesting article in Advertising Age last week regarding the news reading app called Pulse. Like so many other platforms catching fire today, Pulse organizes content into a more visual system that makes finding and reading content easier. It is a competitor of the more commonly known Flipboard. Both companies, Flipboard and Pulse, […]
The suspense is finally over. After an interminably long election season, we have the results. President Obama will serve four more years. Already, there have been significant repercussions to this announcement in the business world. The biggest news has been large companies like Applebees and Papa Johns trimming payroll, claiming that “Obamacare” will be too […]
For the last few weeks, we’ve been writing posts inspired by John Jantsch’s latest book, The Commitment Engine. Today’s post is the final post in that series, so we thought we would wrap up everything we have talked about in this series into a single bite-sized lesson. That lesson sounds deceptively simple – all that […]