Archive | August 2012
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Like print, press releases are sometimes laughed off these days as a marketing tactic whose time has come and gone. The problem with this perspective is that factually, press releases are, in many ways, more valuable than they ever have been before. The most important new benefit of the press release is that as they […]
As various new marketing channels have risen to significance, advertising (both print and online) has continued to chug along, helping marketers provide information in a more detailed and more openly promotional (at times) manner than the online world often finds permissible. In a world with short attention spans, print advertisements still present a clear branding […]
This is the time of year when people in our business live in two years at the same time. We are still in the midst of working on projects and campaigns that were initially planned last year but we are also keeping one eye on next year as we begin planning for each client. Planning […]
We came upon an interesting article in Harvard Business Review recently. The article, titled Marketers Flunk the Big Data Test, offered insights into how marketers are using (or aren’t using) big data as part of their decision-making process. Summarizing a study completed by Corporate Executive Board (CEB), the article draws attention to the increasingly complex […]