Archive | August 2012
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Five Fundamentals for Press Releases
Like print, press releases are sometimes laughed off these days as a marketing tactic whose time has come and gone. The problem with this perspective is that factually, press releases are, in many ways, more valuable than they ever have been before. The most important new benefit of the press release is that as they […]
Five Fundamentals for Advertising
As various new marketing channels have risen to significance, advertising (both print and online) has continued to chug along, helping marketers provide information in a more detailed and more openly promotional (at times) manner than the online world often finds permissible. In a world with short attention spans, print advertisements still present a clear branding […]
50 Marketing Fundamentals – A Series
This is the time of year when people in our business live in two years at the same time. We are still in the midst of working on projects and campaigns that were initially planned last year but we are also keeping one eye on next year as we begin planning for each client. Planning […]
The Pros And Cons Of Data For Marketers
We came upon an interesting article in Harvard Business Review recently. The article, titled Marketers Flunk the Big Data Test, offered insights into how marketers are using (or aren’t using) big data as part of their decision-making process. Summarizing a study completed by Corporate Executive Board (CEB), the article draws attention to the increasingly complex […]
Social Media – Would You Pay To Play?
A couple of months ago, we summarized a report indicating that even though people are spending increasingly long amounts of time on Facebook, ad clicks are not increasing, much to Facebook’s chagrin. There are many potential reasons for this discrepancy between time spent on the site and the lack of advertising success, but one thing […]
Facebook's Achilles' Heel
What are some of the most popular actions you can take on Facebook? Tagging people is a big one – letting them know that you found something you thought they would find interesting. Sharing posts is also something a lot of people like to do, especially when people see images or “memes” that they want […]
Seven Ways The Social Business Model Can Increase Your Leads
Not too long ago, we wrote a post describing how the social business model can be used to drive your agency to do more. Another important benefit of the social business model is that it can actually help you increase your leads, which of course can extend benefits across your entire organization. Here are seven […]
A Hidden Evil of Google Plus
In July of 2011, Google, the search behemoth, decided to launch a social media platform called Google Plus. This was not the first attempt on Google’s part to join the social media fray. Google Wave and Google Buzz had created some interest for a brief while, but they fizzled out just as quickly. Google Plus […]
Leads and Social Media and Referrals, Oh My!
BtoB Magazine reported this past week on a study published by email marketing company Constant Contact. Constant Contact surveyed 1,000 people who are part of Constant Contact’s Small Business Research panel in May 2012 in an effort to find out what’s on their minds. The results were crystal clear. BtoB notes, ” 76% of survey respondents […]
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