Archive | July 2012
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The Prickly Issue of Pricing
In this era of debate and discontent, there are a few things that almost everyone can agree one. For example, almost anyone who travels regularly will say that traveling these days is a drag. It’s not just the waiting and the security checks and the delays, either. The pricing is getting a lot of people […]
The Pros and Cons of Social Media Marketing
On July 24th, The Altimeter Group, which “provides research and advisory for companies challenged by business disruptions, enabling them to pursue new opportunities and business models,” published its latest study, which is called the Social Media ROI Cookbook. Although the study, per the name, focuses primarily on how companies are (or are not) tracking sales […]
ROI and Event Marketing
BtoB Magazine published a study this week indicating that marketers investing in events like trade shows and conferences are experiencing some difficulty in pinning down the ROI of those investments. According to the study, which surveyed 247 people, 60% reported low to medium success in tying the costly tact of event marketing to noticeable increases […]
What Marissa Mayer Really Means For Yahoo
Recently, Yahoo has been in the news in the wake of announcing that they have hired a new CEO – Marissa Mayer, known as a public face and long-time employee of Google. You may well have forgotten all about Yahoo – the New York Times reports Yahoo’s net income fell 4.2% compared to the second […]
Five Keys for Measuring Marketing
Whether you’re in the B2B world or the B2C world, if you’re a marketer, chances are good that you’ve been asked to become more accountable for your marketing expenditures. Every tactic you suggest needs to be matched to a return on investment. If it fails, you need to be able to understand why. If it […]
Audience Segmentation: Social Media Versus Traditional Media
One trait of social media that is often touted in books, blogs, and articles is that social media offers the ability to filter your audience down to increasingly small markets or even small groups of people. For example, if there is a very specific group of people you want to target who enjoy a certain […]
Is Social Media A Marketing Tool Or Not?
Last week we came upon an article in Forbes that really grabbed our attention. The article is authored by Shel Israel, primarily known as an author of books having to do with the social media space. The article got our attention because of the title: Will Marketing Muck Up Social Media? If you are not […]
Unique Versus Useful
The other day we were passing around a magazine that tends to offer really good marketing advice. In particular, an article about out-of-the-box direct marketing caught our eye. The article was about using 3-dimensional objects for direct mail, specifically – coconuts! The opening spread of the article (yes, it was in a print magazine) was […]
Scissors Won't Fix Your Budget Problem
If you work in marketing for any length of time, one fact becomes obvious before almost any other. When times get tough, whether at one specific company or because of a recession like the one we’ve been struggling with for the last few years, the first thing companies tend to want to do is take […]
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