Archive | July 2012
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In this era of debate and discontent, there are a few things that almost everyone can agree one. For example, almost anyone who travels regularly will say that traveling these days is a drag. It’s not just the waiting and the security checks and the delays, either. The pricing is getting a lot of people […]
BtoB Magazine published a study this week indicating that marketers investing in events like trade shows and conferences are experiencing some difficulty in pinning down the ROI of those investments. According to the study, which surveyed 247 people, 60% reported low to medium success in tying the costly tact of event marketing to noticeable increases […]
Recently, Yahoo has been in the news in the wake of announcing that they have hired a new CEO – Marissa Mayer, known as a public face and long-time employee of Google. You may well have forgotten all about Yahoo – the New York Times reports Yahoo’s net income fell 4.2% compared to the second […]
Whether you’re in the B2B world or the B2C world, if you’re a marketer, chances are good that you’ve been asked to become more accountable for your marketing expenditures. Every tactic you suggest needs to be matched to a return on investment. If it fails, you need to be able to understand why. If it […]