Archive | July 2013
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The Dark Side of the Content Revolution
A few years ago, an excellent article appeared in a major industry publication that one of our clients advertises in regularly. The article not only mentioned our client’s flagship product but it did so favorably, even comparing it positively to competitive products. Grateful for the positive coverage and the high quality of the article, we […]
Manage Your Marketing: Planning for the Future
In April 2012 I had the opportunity to attend a social media conference called Social Slam, which was held in Knoxville, Tennessee. One advantage of attending this conference is that I was able to attend a talk by Mitch Joel, a well-known agency man hailing from Montreal who has authored two critically acclaimed books, Six […]
#FiveTipsFriday Promoting Your Company Online
There is a lot of cautionary advice in the online world for companies looking to increase sales via social media marketing. Companies are advised that social media and content marketing are “non-transactional” means of marketing. In other words, your tweets, your Facebook updates, and your blog posts should not directly attempt to sell your products […]
Marketing Measurement and the Culture of Finger-Pointing
Recently we came upon an article in BtoBOnline. It was the title that caught our eye. “Study: 78% of CEOs say ad agencies not performance-driven enough.” We take performance seriously here at Clayman Marketing because, after all, if you can’t prove to clients that what you are doing is working, what incentive do they have […]
Manage Your Marketing: Hiring For Your Culture
Last Monday, we talked about the importance of creating your culture. Once you have established who your company really is, the next important step is to weave new employees successfully into that culture. As with so many things, however, this is easier said than done, at least when you are first getting started. How can […]
#FiveTipsFriday Setting Objectives
Quite often here on our blog, we talk about the importance of setting objectives. Before you understake any marketing campaign, we say while wagging our blog finger, make sure you as a company set your objectives. What if setting objectives is hard for your company, however? Many companies get so entangled in the details that […]
Does Good Writing Still Matter?
For the last two years or so, all of the rage in the world of social media marketing has been “content marketing.” Grouped under this umbrella are marketing tactics including blog posts, webinars, white papers, and more. The idea is that if you create content that is really interesting and really useful, you won’t have […]
Manage Your Marketing: Creating Your Culture
These days, one of the hardest things in the world of business is to get the attention of your customers and prospects. This is because we are all so heavily inundated with marketing messages. It’s hard to find a website that isn’t filled with banner ads. Everyone has a blog or a YouTube channel or […]
#FiveTipsFriday Advertising Campaign Essentials
If you are pondering an advertising campaign for your company, you know you are going to have to do some work to prove that the investment will be worthwhile. Many marketers are increasingly supporting the belief that social media marketing (including content marketing) is more cost-effective (as an example read this post from Content Marketing […]
Marketing and Customer Service: Enemies or Allies?
BtoBOnline recently published a summation of a Korn/Ferry Marketing Pulse Survey. The survey asked 124 senior marketing executives what was top of mind in terms of concerns. You might be surprised to learn that the most cited concern among these marketing executives was customer engagement at 52%. Taking advantage of digital was second (29%), acquiring […]
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