Archive | June 2013

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#FivetipsFriday More Memorable Company Literature

Your company’s literature – sell sheets, brochures, corporate overviews, and more – can on some occasions serve as your handshake with existing or potential customers. If you cannot be there in person as someone is learning about your company or your products, your company literature should do an adequate job of getting all of your […]

Manage Your Marketing: Keep the Passion

Let’s imagine for a moment that you are a carpenter (unless you really are a carpenter, in which case just think about this scenario). For a long time, you really loved your work. You loved seeing new items take shape under the careful guidance of ¬†your hands. You enjoyed the feel of the materials you […]

#FiveTipsFriday Using Images in Your Marketing

This post is by Bob Spore, who has been a photographer for Clayman Marketing for over 30 years! With the advent of the digital age, when affordable, point-and-shoot cameras and other devices are available at a reasonable cost and photographic stock houses have millions of royalty-free photos available to purchase with a few mouse clicks, […]

Dear Marketers: We’re Forgetting the Young

It was like a punch in the gut, that moment when I was faced with just how much the marketing world has changed just over the short time (about a decade) since I’ve been in the business. You see, back when I first started, we used to receive tons and tons of postcard packs from […]

Manage Your Marketing: Organization is Key

If there is one common thread that ties together our “Manage Your Marketing” series of posts, it has to be organization. We have mentioned the importance of organization in passing on numerous occasions, but today we thought we would hit the topic head on. Why is organization important for marketers to embrace? Let us count […]

#FiveTipsFriday Building Your Email Database

There is little doubt that maintaining a strong email database can be a veritable goldmine for companies today. When you have a reliable list of people you can contact on a regular basis, you can nurture relationships, crowdsource ideas, measure responses to different campaigns, and of course, feel confident that your content is reaching the […]

What the Chicago Sun-Times Photographer Layoffs Mean for Marketing

There were plenty of reasons for to be in the news on May 20th. The company had just purchased Tumblr, a popular blogging platform, and as reported, Yahoo also expanded its Flickr (photography) platform and expanded into a new New York office. However, almost all of this was overshadowed to some extent by […]

Manage Your Marketing: Your Time is NOT Free

It is easy to rationalize social media marketing as a tactic that is more cost-effective than ¬†traditional marketing. This post by Erik Deckers suggests that traditional marketing is barely worth your time and money while social media marketing is a cost-effective alternative. Just a year ago, suggested that with social media marketing, you can […]

#FiveTipsFriday Building Incoming Links

The importance of Search Engine Optimization continues to grow as a very important part of the marketer’s toolbox. At a time when most people do not search beyond the first page of Google results, the importance of a highly optimized site is hard to understate. That being said, the process of optimizing websites has undergone […]

The line between an expert and a condescending jerk

In today’s business world, one of the hottest commodities a company can have is to be identified as an expert in their field. Indeed, this categorization is in such high demand that some brands self-identify as experts (or ninjas, or jedis, or wizards, or magicians). Information, content, new perspectives, and deep insights are the new […]