Tag Archive | John Jantsch
Manage Your Marketing: What’s Your Story
The word “story” gets used a lot in the business world today, and it can mean many different things. In almost all scenarios, though, your company’s story can be used as a selling tool if you do things correctly. Today we’re going to talk about different ways you can approach your story and how you […]
#FiveTipsFriday Know Your Referrers
You’re sitting in your office when your phone rings. You pick up, preparing for a cold call from some random IT company or magazine. What you hear on the other end of the line instead is a person who has “heard good things about your business.” They are working on something they’d like you to […]
Commitment to Yourself and Your Business – A Series
Author John Jantsch, who has previously published the highly regarded Duct Tape Marketing and The Referral Engine, recently published a new book called The Commitment Engine. Knowing the quality of his work, I was excited to hear that John had a new book available, and John was good enough to send me an advanced copy […]
Leads and Social Media and Referrals, Oh My!
BtoB Magazine reported this past week on a study published by email marketing company Constant Contact. Constant Contact surveyed 1,000 people who are part of Constant Contact’s Small Business Research panel in May 2012 in an effort to find out what’s on their minds. The results were crystal clear. BtoB notes, ” 76% of survey respondents […]
The Marketing Blog of Clayman Marketing Communications 