Author John Jantsch, who has previously published the highly regarded Duct Tape Marketing and The Referral Engine, recently published a new book called The Commitment Engine. Knowing the quality of his work, I was excited to hear that John had a new book available, and John was good enough to send me an advanced copy when I expressed interest in reading his new work.
Truthfully, The Commitment Engine is a perfect book for these tumultuous times in which we live and work. John reminds us that our work can and should be meaningful. In fact, he suggests that in order to be successful, we must feel that our work is important. We must understand at the same time how to weigh that commitment with our own well-being. We need to know how to make the best use of our time. We need to know how to use our commitment not just to make our own lives better but also to make the lives of our customers better.
I talked to John and received permission from him to do a book review in a bit of a different way. Instead of just writing this one post, we’re going to go through The Commitment Engine, talk about what John talks about and then also go on our own tangents – things that apply to our world and perhaps your world in particular. We think it’s the right time, as 2012 begins to come to a close, to get ready to talk about a new year, new commitments, new energy, and maybe even new and healthier ways to do things.
We hope you take the journey along with us. You can order The Commitment Engine here so you can read along with us. We’re excited about digging deeply into this book and the issues it raises. We hope you’re excited too!
Image Credit: http://www.flickr.com/photos/ducttapemarketing/2627296381/ via Creative Commons