This is the time of year when people in our business live in two years at the same time. We are still in the midst of working on projects and campaigns that were initially planned last year but we are also keeping one eye on next year as we begin planning for each client. Planning a marketing campaign is exciting. It gives you a chance to think about what might be coming down the pike for your company and for your brand. But like many exciting things, a good marketing plan also takes a lot of thought and a lot of work. There are numerous details to juggle, ranging from what your customers need most to what your own company needs to find continuing success. Then there are questions about what marketing platforms are the best choices for your company, what the best strategies for those channels might be, and how you’re actually going to execute all of the tactics you’ve thought up.
With all of that going on, it can be easy to lose track of some basic fundamentals. What makes advertising work? What are the best ways to approach your website? What are the best practices when it comes to video development?
For the next few weeks, we are going to offer a refresher course on marketing fundamentals tied to the tactics your marketing campaign may incorporate in 2013. For each of the ten topics we’ll discuss, we’ll offer five tips that will benefit you as you turn your attention to the coming year.
Want a sneak peek at what we’ll be covering?
2. Press Releases
3. Email Marketing
4. Trade Shows
5. Direct Mail
6. Video Development
7. Website Development/Improvement/Search Engine Optimization (SEO)
8. Collateral (Catalogs, Sales Sheets, etc)
10. Social Media
We hope these posts will be beneficial for you – as always we invite questions and comments along the way. If there is a topic you’d like to learn more about that we don’t have listed here, just let us know. This series can always expand!
We’ll see you on Wednesday for the first post in this series.
Image credit: http://www.flickr.com/photos/bernatcg/2418243666/ via Creative Commons