Tag Archive | lead generation

Lead Generation is Taking the B2B World By Storm

Last week we talked about how there may be a “social media boom and bust” coming our way. Companies, we hypothesized, are probably starting to look for more actionable advice, stronger leads, and better ways to convert leads into sales. A recent study by Business.com seems to validate these hypotheses. We learned about the study […]

Seven Ways The Social Business Model Can Increase Your Leads

Not too long ago, we wrote a post describing how the social business model can be used to drive your agency to do more. Another important benefit of the social business model is that it can actually help you increase your leads, which of course can extend benefits across your entire organization. Here are seven […]

Leads and Social Media and Referrals, Oh My!

BtoB Magazine reported this past week on a study published by email marketing company Constant Contact. Constant Contact surveyed 1,000 people who are part of Constant Contact’s Small Business Research panel in May 2012 in an effort to find out what’s on their minds. The results were crystal clear. BtoB notes, ” 76% of survey respondents […]