Tag Archive | branding
Manage Your Marketing: The Face Of Your Company
Whether you are a business-to-consumer company or a business-to-business company, it can be advantageous to have a person who to others represents the actual face of your company. There are many reasons for this. The ability to relate your company to a person can make the business seem more human and more accessible. People feel […]
#FiveTipsFriday Corporate Branding Video
Last week we offered some tips on developing product demo videos. This week we thought we’d stay in the same ballpark and talk about the development of corporate branding videos. In many ways, the process for actually developing the video will be the same as it is for developing a product video. What differs, however, […]
Manage Your Marketing: Don’t Paint Yourself Into A Corner
Sheryl Sandberg, Chief Operating Officer of Facebook, has been in the news quite regularly over the last year or so. Already a high-profile woman as one of the few high-powered female CEOs in Silicon Valley, Sandberg’s personal profile began to dominate the spotlight in March 2013 when she published her book, Lean In. As you […]
#FiveTipsFriday White Paper Development
There is a lot of talk these days about “content marketing.” If content isn’t king, it certainly is somewhere in the royal court of marketing. While a lot of content marketing evangelists focus on blogging, white papers are becoming an increasingly popular tool for offering valuable information to your customer base while also presenting your […]
Manage Your Marketing: Your Employees Now Represent You Online
What do you care about this “social media stuff” anyway? Your company isn’t involved in it. You checked to see if there was any “buzz” about you and your products. Nothing. So who cares about tweeting and Facebooking and whatever that Pin thing is? It’s not impacting you. You’re not using it for marketing. You’re […]
Manage Your Marketing: Consistent Messaging Across Platforms
The other day, we were doing some research of potential competitors for a client, and we came across something pretty interesting. On Twitter, the company did a fantastic job of networking with other accounts, offering a personable tonality to all of their content, sharing content from other users, and more. We were impressed because the […]
#FiveTipsFriday Optimize Your Online Ads
Last Friday we talked about how to enhance your print advertisements to make them more interactive and more aligned with 21st century marketing strategies. Today we’re going to talk about how to make the most out of your online advertisements. We should point out that over the last few years, the reputation of online ads […]
Manage Your Marketing: Building Your Brand Top to Bottom
Back in 2010, we came upon a TedX talk by Simon Sinek called “Start with Why” (which Sinek also elaborated upon and published as a book). The presentation certainly grabbed our attention (since we’re talking about it three years later), but as the name suggests, the ideas incorporated into the presentation were, on the surface, […]
Manage Your Marketing – Contradictory Products
If you’re a salesperson, it can be a dream scenario. For years, your product offerings have gone against the grain in your industry and you’ve watched your competition continue to roll on products directly contrasting your own. Finally, you’ve convinced the c-suite that something needs to change. You can easily develop a product that would […]
You Will Never Finish Building Your Brand
Imagine you are Ford in the 1950s. Your Lincoln Continental luxury car is the pinnacle of success. Everyone who’s anyone drives your car – President Eisenhower, Elizabeth Taylor, Frank Sinatra – they all flaunt your brand. Your brand has become synonymous with the beautiful people, with wealth, with success, with power. From a marketer’s standpoint, […]
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