Tag Archive | Zappos

Manage Your Marketing: The Face Of Your Company

Whether you are a business-to-consumer company or a business-to-business company, it can be advantageous to have a person who to others represents the actual face of your company. There are many reasons for this. The ability to relate your company to a person can make the business seem more human and more accessible. People feel […]

Manage Your Marketing: Creating Your Culture

These days, one of the hardest things in the world of business is to get the attention of your customers and prospects. This is because we are all so heavily inundated with marketing messages. It’s hard to find a website that isn’t filled with banner ads. Everyone has a blog or a YouTube channel or […]

You Are Only As Strong As Your Least Happy Employee

In his new book The Commitment Engine, author John Jantsch makes a notable point. He writes, “Generating commitment is the new currency of American business. The most important task of a leader is to guide passion and purpose in a way that encourages staff and customers alike to find, nurture, and grow commitment around the […]