Tag Archive | Customer Service
Marketing and Customer Service: Enemies or Allies?
BtoBOnline recently published a summation of a Korn/Ferry Marketing Pulse Survey. The survey asked 124 senior marketing executives what was top of mind in terms of concerns. You might be surprised to learn that the most cited concern among these marketing executives was customer engagement at 52%. Taking advantage of digital was second (29%), acquiring […]
Kamikaze Marketing 101
This post is by Robert Spore, photographer and creative services We are not “businessmen,” per se. We are in the creative department, which means that we’re a little mad, perhaps, and that our thought process is…maybe a bit skewed. What I’m trying to say is that maybe we have the complete wrong spin on this. […]
Manage Your Marketing: Who Are Your Customers?
When a marketer begins his or her work, the mission seems clear enough. “Promote this product or service. Create sales.” In principle, this seems easy enough. In order to promote a product or service, you can focus on features and/or benefits. The approaches are slightly different. Promoting a product’s features means you can emphasize what […]
Manage Your Marketing: Your Employees Now Represent You Online
What do you care about this “social media stuff” anyway? Your company isn’t involved in it. You checked to see if there was any “buzz” about you and your products. Nothing. So who cares about tweeting and Facebooking and whatever that Pin thing is? It’s not impacting you. You’re not using it for marketing. You’re […]
#FiveTipsFriday Using Social Media To Generate New Business
If you decide to take the time to invest in social media marketing, one would assume that a primary goal would be to attain new business. This holds true no matter what business you are in. Building new business relationships in the dizzying world of social media can seem intimidating, however, and there are a […]
The New Selling Game
We came upon an interesting article in Industry Week last week called “Developing New Sales Channels To Fit Your Customers.” The article focuses on the change in global economics and technology that has created the necessity for a change in sales techniques, but one particular facet of the article really stood out to us: Harry […]
The Silver Bullet – Knowing What Your Customers Think Of You
For the last few weeks, we’ve been writing posts inspired by John Jantsch’s latest book, The Commitment Engine. Today’s post is the final post in that series, so we thought we would wrap up everything we have talked about in this series into a single bite-sized lesson. That lesson sounds deceptively simple – all that […]
On Truly Understanding Your Customers
Business is a funny thing. No matter how much we talk about customer service, ultimately, we are bound to view everything that happens through our own company’s prism. If you manufacture a product, it is easy to assume that your customers know and appreciate every detail that you carefully engineered into that product. If you […]
Nine Reasons Your Customers Are Leaving You And What To Do About It
There has long been a misconception that sales and marketing should be in separate silos. In fact, when things go well sales and marketing compete for the credit. When things go poorly, sales and marketing often point fingers at each other. Increasingly, this conventional silo behavior is going to have significant negative repercussions for your […]
Scissors Won't Fix Your Budget Problem
If you work in marketing for any length of time, one fact becomes obvious before almost any other. When times get tough, whether at one specific company or because of a recession like the one we’ve been struggling with for the last few years, the first thing companies tend to want to do is take […]
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