Tag Archive | Advertising

Always Remember, Your Audience Comes First

Recently, I came upon an article all about how BPA has created a new brand comparison tool. BPA Worldwide verifies audience and media knowledge. Founded in 1931 today the not-for-profit organization audits business and consumer publications throughout the world as well as websites and events. Their new brand report provides media buyers with a report […]

#FiveTipsFriday Advertising Campaign Essentials

If you are pondering an advertising campaign for your company, you know you are going to have to do some work to prove that the investment will be worthwhile. Many marketers are increasingly supporting the belief that social media marketing (including content marketing) ¬†is more cost-effective (as an example read this post from Content Marketing […]

#FiveTipsFriday Analyzing a Publication’s Circulation

We’ve talked a lot here about how important it is to research print publications before you place your advertisements in that publication. This research is not just important in terms of evaluating the health of the publication¬†but it’s also important because you want to try to determine if your ad will actually reach the right […]

#FiveTipsFriday Optimize Your Online Ads

Last Friday we talked about how to enhance your print advertisements to make them more interactive and more aligned with 21st century marketing strategies. Today we’re going to talk about how to make the most out of your online advertisements. We should point out that over the last few years, the reputation of online ads […]

#FiveTipsFriday Enhance Your Print Ads

Print ads are sometimes scoffed at as “traditional media” that belongs in the dark ages. With social media platforms that make two-way communication easier than ever, the seemingly one-way communication channel tied to print advertising seems less interactive, less interesting, and less innovative. Factually, we think people just aren’t thinking outside the box when it […]

Weighing the Benefits: Sponsored Content Versus Advertising

We saw an interesting article in Advertising Age last week regarding the news reading app called Pulse. Like so many other platforms catching fire today, Pulse organizes content into a more visual system that makes finding and reading content easier. It is a competitor of the more commonly known Flipboard. Both companies, Flipboard and Pulse, […]

A New Way To Bring Social Media to the B2B World

On Twitter, every account has a profile page. As you can see in the screen capture to the left, the profile page includes your “bio” – a very short blurb about yourself, a background image, your number of followers, and your live stream of tweets – meaning the tweets you sent out. It’s the background […]