Strategy

#FiveTipsFriday Building Online Credibility

The word “relationship” is used a lot when describing how companies should approach social media marketing. You need to build relationships with your audience, relationships with your customers, and relationships with key players in your industry who might help promote your message. Relationship can be a tricky word to understand in a business sense, however, […]

Manage Your Marketing: Getting the Most Bang for Your Buck

John Wanamaker, a famous merchant of the late 19th and early 20th century, is quoted often in today’s modern marketing world because he famous said these words: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Often times this quotation is used to demonstrate the modern sentiment […]

Manage Your Marketing: Don’t Paint Yourself Into A Corner

Sheryl Sandberg, Chief Operating Officer of Facebook, has been in the news quite regularly over the last year or so. Already a high-profile woman as one of the few high-powered female CEOs in Silicon Valley, Sandberg’s personal profile began to dominate the spotlight in March 2013 when she published her book, Lean In. As you […]

Manage Your Marketing: The Influence Game

When you first sign up for Twitter, you are given some ideas regarding who you can start to follow. I still remember some of the suggestions I got when I signed up three years ago. I could follow Michael Ian Black, a comedian whom I adored on the show The State. I could follow Yoko […]

Manage Your Marketing: Planning for the Future

In April 2012 I had the opportunity to attend a social media conference called Social Slam, which was held in Knoxville, Tennessee. One advantage of attending this conference is that I was able to attend a talk by Mitch Joel, a well-known agency man hailing from Montreal who has authored two critically acclaimed books, Six […]

#FiveTipsFriday Setting Objectives

Quite often here on our blog, we talk about the importance of setting objectives. Before you understake any marketing campaign, we say while wagging our blog finger, make sure you as a company set your objectives. What if setting objectives is hard for your company, however? Many companies get so entangled in the details that […]

Manage Your Marketing: Creating Your Culture

These days, one of the hardest things in the world of business is to get the attention of your customers and prospects. This is because we are all so heavily inundated with marketing messages. It’s hard to find a website that isn’t filled with banner ads. Everyone has a blog or a YouTube channel or […]