What Advertisers Are Saying About Facebook

In June of 2012, we wrote a post about how Facebook advertisers were not seeing a great return on their investment. In August of this year, AdAge surveyed 1,200 people about their thinking regarding Facebook as a marketing channel. The AdAge article summarizing the study seems to put a more positive spin on the results […]

Losing Control Of Your Marketing In a Bad Way

In 2009, noted author David Meerman Scott, who wrote the insightful book The New Rules of Marketing & PR in 2007, wrote a book titled Lose Control of Your Marketing. Although we don’t agree with the primary premise of Scott’s book (Why marketing ROI measures lead to failure) the title reflected the popular idea that […]

Manage Your Marketing: Your Employees Now Represent You Online

What do you care about this “social media stuff” anyway? Your company isn’t involved in it. You checked to see if there was any “buzz” about you and your products. Nothing. So who cares about tweeting and Facebooking and whatever that Pin thing is? It’s not impacting you. You’re not using it for marketing. You’re […]

#FiveTipsFriday Five Topics To Avoid Online

This is an area that is often up for debate, but it is our opinion that there are some topics that should be avoided if you are using social media to try to grow your business online. There are people out there whose views on this issue are diametrically opposed to our own. The rationale […]

Manage Your Marketing: Consistent Messaging Across Platforms

The other day, we were doing some research of potential competitors for a client, and we came across something pretty interesting. On Twitter, the company did a fantastic job of networking with other accounts, offering a personable tonality to all of their content, sharing content from other users, and more. We were impressed because the […]

#FiveTipsFriday Facebook Pages

At first glance, Facebook “fan” pages can look like the easiest tactic in which a company can engage in the world of social media. After all, even though they’re no longer called “fan pages,” company pages on Facebook are all about you and what you do, right? Well, not exactly. Without careful thought, Facebook pages […]

Social Media: What You Need To Know

Over the last year, the number of questions we have been getting about social media has been steadily increasing. A lot of companies who have not yet jumped full throttle into the online world are feeling pressured to do so simply because social media has become such an omnipresent part of our lives, both business […]