Manage Your Marketing

Manage Your Marketing: The Face Of Your Company

Whether you are a business-to-consumer company or a business-to-business company, it can be advantageous to have a person who to others represents the actual face of your company. There are many reasons for this. The ability to relate your company to a person can make the business seem more human and more accessible. People feel […]

Manage Your Marketing: Handling a Crisis

For companies, bad press has always been a known enemy. In the past, there were angry customer letters, stories on the nightly news, or critical articles in magazines or newspapers. The one advantage that companies have enjoyed until recently in these scenarios was the luxury of time. There was time to see the problem, time […]

Manage Your Marketing: The Role of Research

Full disclosure: I am a research geek. Back when I was in college and grad school, few things would give me a greater thrill than finding one resource and then looking in the bibliography to find even *more* resources. So, when I say that for marketers, research is an essential activity, I suppose you could […]

Manage Your Marketing: Getting the Most Bang for Your Buck

John Wanamaker, a famous merchant of the late 19th and early 20th century, is quoted often in today’s modern marketing world because he famous said these words: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Often times this quotation is used to demonstrate the modern sentiment […]

Manage Your Marketing: Don’t Paint Yourself Into A Corner

Sheryl Sandberg, Chief Operating Officer of Facebook, has been in the news quite regularly over the last year or so. Already a high-profile woman as one of the few high-powered female CEOs in Silicon Valley, Sandberg’s personal profile began to dominate the spotlight in March 2013 when she published her book, Lean In. As you […]

Manage Your Marketing: Social Media and the Intern Issue

Quite often, when we talk to companies about beginning to use social media marketing, we are told that they would really love to, but they just don’t see how they can incorporate that much extra time into what they are already doing. From there, regularly, we hear, “Maybe at some point we could hire an […]

Manage Your Marketing: The Influence Game

When you first sign up for Twitter, you are given some ideas regarding who you can start to follow. I still remember some of the suggestions I got when I signed up three years ago. I could follow Michael Ian Black, a comedian whom I adored on the show The State. I could follow Yoko […]