#FiveTipsFriday Corporate Branding Video

Last week we offered some tips on developing product demo videos. This week we thought we’d stay in the same ballpark and talk about the development of corporate branding videos. In many ways, the process for actually developing the video will be the same as it is for developing a product video. What differs, however, […]

#FiveTipsFriday Product Demo Videos

It’s no secret that video is becoming increasingly important as a marketing tool. Ever since Google bought YouTube, video has become a powerful way to drive traffic to websites, add personality to a corporate brand, and of course, demonstrate how products can be used. That being said, there are still right ways and wrong ways […]

#FiveTipsFriday Proofreading

It’s very easy to point out mistakes that other companies make in their marketing material. Heck, even we have been known to point that bony finger of condemnation sometimes. Whether it’s a Facebook ad, a blog post, a print ad, or a brochure, grammar and spelling are signals of quality in the marketing world. We […]

#FiveTipsFriday Building Online Credibility

The word “relationship” is used a lot when describing how companies should approach social media marketing. You need to build relationships with your audience, relationships with your customers, and relationships with key players in your industry who might help promote your message. Relationship can be a tricky word to understand in a business sense, however, […]

#FiveTipsFriday To App or Not to App

Were you in business when Foursquare first came on the scene? It was (and is) a geo-gamification tool that retailers and restaurants especially have been playing with over the last few years. If you’ve seen people “check in” to various locations, you’ve seen Foursquare. When Foursquare first launched, countless bloggers exclaimed, “You need to start […]

#FiveTipsFriday Blog Etiquette

If you are new to the world of blogging, you may be wondering if some of the things you are doing fall into the category of proper etiquette or not. Like any social situation, whether online or offline, a lot of blogging etiquette is about what you feel most comfortable doing or not doing. However, […]

#FiveTipsFriday Those Pesky Grammar Rules

There was almost unanimous consent when we recently asked if good writing still matters. Everyone agreed that writing solid content – not just interesting but put together well – is still essential in today’s marketing world. That’s all well and good, but in order to build a beautiful house, the first step is to make […]