Archive | August 2013
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The CMO Council, as announced in B2BOnline.com recently, has launched a new website called the Content ROI Center. If you are a company that has been investing a lot of time and effort into your white papers, blog posts, and emails but have not experienced a lift in sales or positive relationship building, you will […]
If you are new to the world of blogging, you may be wondering if some of the things you are doing fall into the category of proper etiquette or not. Like any social situation, whether online or offline, a lot of blogging etiquette is about what you feel most comfortable doing or not doing. However, […]
If your website has an RFQ or an RFP form, you can think of it as a special front door entrance for people who may soon become valued customers. If you think about the entrance to your office, you want it to look nice, you want it to feel welcoming, and you don’t want people […]
There was almost unanimous consent when we recently asked if good writing still matters. Everyone agreed that writing solid content – not just interesting but put together well – is still essential in today’s marketing world. That’s all well and good, but in order to build a beautiful house, the first step is to make […]