Archive | August 2013

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New Content ROI Center is Great News for Companies Creating Content

The CMO Council, as announced in B2BOnline.com recently, has launched a new website called the Content ROI Center. If you are a company that has been investing a lot of time and effort into your white papers, blog posts, and emails but have not experienced a lift in sales or positive relationship building, you will […]

Manage Your Marketing: Social Media and the Intern Issue

Quite often, when we talk to companies about beginning to use social media marketing, we are told that they would really love to, but they just don’t see how they can incorporate that much extra time into what they are already doing. From there, regularly, we hear, “Maybe at some point we could hire an […]

#FiveTipsFriday Blog Etiquette

If you are new to the world of blogging, you may be wondering if some of the things you are doing fall into the category of proper etiquette or not. Like any social situation, whether online or offline, a lot of blogging etiquette is about what you feel most comfortable doing or not doing. However, […]

Updating your RFQ or RFP form

If your website has an RFQ or an RFP form, you can think of it as a special front door entrance for people who may soon become valued customers. If you think about the entrance to your office, you want it to look nice, you want it to feel welcoming, and you don’t want people […]

Manage Your Marketing: The Influence Game

When you first sign up for Twitter, you are given some ideas regarding who you can start to follow. I still remember some of the suggestions I got when I signed up three years ago. I could follow Michael Ian Black, a comedian whom I adored on the show The State. I could follow Yoko […]

#FiveTipsFriday Those Pesky Grammar Rules

There was almost unanimous consent when we recently asked if good writing still matters. Everyone agreed that writing solid content – not just interesting but put together well – is still essential in today’s marketing world. That’s all well and good, but in order to build a beautiful house, the first step is to make […]