Our Blog Direction for 2013

5312570481_3031be094e_mToday, on this last day of 2012, we thought we would give you a quick preview of what this blog will look like (generally speaking) moving into 2013. We are excited to tell you that we have mapped out the entire year in terms of posts, and we are going to make every effort to give coverage to all of the issues that may be on your mind in regards to marketing your company.

We are going to be offering two new “feature” topics every week in 2013. Every Monday, we are going to add to a series called “Manage Your Marketing.” These posts will be big picture topics like how to deal with products that might make your messaging seem contradictory or inconsistent, or how to hire for the kind of culture you want on your marketing team and in your company in general. The week will be book-ended with a Friday feature called “Five Tips Friday.” As you might suspect, these posts will incorporate five tips on all kinds of different subjects ranging from the best ways to create a news release to the best ways to avoid corporate blog death.

Wednesday will remain an open day. We’ll use Wednesdays posts to comment on a blog post or a story of interest or to talk about something that caught our attention.

That’s our plan, all wrapped up and tied with a bow. We’ll be getting started this Wednesday with our first post of the new year. In the meantime, we wish a safe and Happy New Year to you and yours!

Image credit:Β http://www.flickr.com/photos/h-k-d/5312570481/sizes/s/in/photostream/ via Creative Commons


8 comments on “Our Blog Direction for 2013

  1. I love that you published this. It’s less for us, and more for you. It will keep you accountable.

  2. Bravo to you! I just posted about “business housekeeping” for 2013, so your plan to plan to plan looks like it’s all set to go. I look forward to all that the upcoming year will bring and wish you continued success, good health, happiness and prosperity. And thanks for being such a great friend:) Cheers! Kaarina

  3. Happy new year – I’m refining and retuning as well for 2013!

  4. Margie,

    I love the structure β€” very impressive! Amazing to see someone mapping out the entire year. I look forward to seeing the progression as we head into 2013.

    It’s been great getting to know you a bit this year, and I look forward to engaging more in the coming year.

    Best wishes for a healthy, happy New Year!

  5. OMG, you’re such a show off – I mean – you’re so organized and I’m very jealous right now. πŸ™‚ looks likes a good plan!

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