We came upon an interesting survey in last week’s AdWeek. The survey, conducted by Emarketer and Pew Research Center, focused in part on how people who own mobile tablets most often get their news. The results might shock you.
According to the survey, a whopping 52% of those polled said they still get their news from the television! 48% said they get their news from their desktop/laptop, 28% from print (perhaps this number is also higher than you would have expected, 22% from their mobile phone, and only 21% from their tablet (see page 15 of the May 7 issue).
What is going on here? It seems a bit strange, doesn’t it? Tablets offer bigger screens and would seem at the least to be more preferable than using a mobile phone.
What do you think the explanation for these results might be? How do you get your news? We’d love to hear your thoughts, because we’re quite puzzled!
Image Credit: http://www.flickr.com/photos/fhke/4509555604/ via Creative Commons